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Case Study
About Fidelity
Fidelity Investments, formerly known as Fidelity Management & Research (FMR), is an American multinational financial services corporation based in Boston, Massachusetts. Established in 1946, the company is one of the largest asset managers in the world, with $5.4 trillion in assets under management, and $14.1 trillion in assets under administration, as of June 2024,
Problem Statement
Fidelity has a large presence in Covington Ky with over 5,000 employees. Their challenge is in branding themselves as a supporter of diversity in the nearby Cincinnati OH community.
Our Solution
In order to brand Fidelity as a supporter of Diversity we proposed hosting a huge networking event at their Covington KY headquarters. Fidelity invited senior leadership to speak on a panel. These senior leaders talked about their journey in the Financial services industry. The event was a huge success.
The Results
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Over 600 people rsvp'd for the event
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​5 Senior leaders from Fidelity spoke on a panel
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Over 11,000 views on Social Media for the event
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58,000 newsletter views of Fidelity logo
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Great engagement with Fidelity Talent Acquisition
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Fidelity event held in Covington Ky